Certify Skills Australia — RPL eligibility website
A conversion-focused WordPress site for an Australian Recognition of Prior Learning service — eligibility capture, industry pathways, FAQs and contact flows.
- Live
- Since 2023
- Lead-generation site
By the numbers
- Industries covered
- 10+
- RPL funnel steps
- 4
- Shipped
- 2023
- Platform
- WP
01The problem
Certify Skills Australia needed a public site that converts, not just informs. A Recognition of Prior Learning (RPL) service depends on visitors understanding a multi-step qualification journey — eligibility, evidence, assessment, outcome — and acting on it instead of bouncing. The catalogue also had to span a wide range of industries without turning into an unreadable list, and the whole site needed to build enough trust that a stranger would hand over their contact details for a real qualification pathway.
02What we built
- 01
A public-facing RPL funnel built around a clear eligibility CTA, contact capture and industry-specific course selection paths, so a visitor's next action is always obvious.
- 02
A site structure that mirrors the real RPL journey — eligibility check, evidence review, RTO assessment and qualification outcome — so the funnel teaches the process instead of hiding it behind marketing copy.
- 03
A broad course catalogue organised across industries — community services, business, automotive, plumbing, health, hospitality, ICT, construction, logistics and more — grouped so visitors can scan to their own field fast.
- 04
Trust-building content across benefits, FAQs, business details, contact channels and social links, so visitors get enough proof and detail to act without leaving the site to go verify the business elsewhere.
03Stack
Public site
- WordPress
- Responsive design
- Eligibility CTA
- Course catalogue
- Industry pathways
- FAQ content
- Contact capture
- SEO structure
Content + admin
- WP Admin
- Custom pages
- Course catalogue mgmt
- Menu structure
- Media library
- Contact form data
- Content updates
Hosting + infra
- PHP
- MySQL
- Apache/Nginx
- SMTP email delivery
- SSL/TLS
- Shared hosting
04Screenshots
05The hard part
The hard part wasn't the build — it was the information architecture. RPL is a process most visitors have never heard of, so the site had to teach the eligibility → evidence → assessment → outcome journey while still reading as a conversion funnel and not a government explainer page. Every page had to answer "am I eligible" within a few seconds or the visitor would leave.
The second decision was how to structure the course catalogue. A flat list across ten-plus industries reads as noise, so courses were grouped by industry with clear pathways in and out, keeping the eligibility CTA visible from every entry point rather than buried three clicks deep in a generic course directory.
Your move
Want one built around your operation?
We take on a small number of custom engagements per year. If this looks close to a problem you have, tell us about it.